The in-ground and broadcast production rights for Cricket Ireland’s T20I series against India comprising of two matches on 27th and 29th Jun 2018 at Dublin has been acquired by ITW consulting, a Bengaluru-based sports management company.
Along with Broadcast production of the biggest ever TV sporting event to be held in Ireland, ITW will have the title sponsorship, on-ground and in-stadia advertising rights for the two T20I match series. Cricket Ireland have already signed a deal with Sky Sports for the Live broadcast of the matches along with Ireland’s maiden men’s test match against Pakistan , starting from 11th May 2018.
ITW can exercise their rights to sell the rights commercially to clients or agencies as they are permitted to market the in-stadia advertising rights. The broadcast production will be done by the TSG-innovative, an independent broadcast vertical of ITW Consulting, the company stated in their official statement.
Warren Deutrom, Chief Executive of Cricket Ireland said, “This summer pushes us forward as an organisation and as a sport. It is a real investment in making cricket a mainstream sport in Ireland. We anticipate that the T20I series against India will be the biggest worldwide TV audience of any event, sporting or otherwise, ever staged in Ireland.”
“ITW’s innovation and production standards are widely acclaimed and we are delighted to form this partnership with ITW Consulting. It is great to be associated with such progressive team who has vast experience in this sector.”