Cricket Hong Kong has entered into a partnership with Technology giants Accenture and Cricket Australia to bring new digital experience for the cricket fans in Hong Kong and across the globe during the Hong Kong World Sixes (28-29 Oct.) and Hong Kong T20 Blitz (6-11 Feb. 2018).
As digital and video partners, Accenture and Cricket Australia will deliver the first official Cricket Hong Kong mobile app. The app, which will be available for free beginning Oct. 27 in the App Store for iPhone and other iOS devices and in Google’s Play Store for Android devices, will provide cricket fans with video on demand, exclusive interviews with the participating teams and players and the latest news on both tournaments, the Sixes and the Blitz.
During the tournaments, users of the app will be able to access comprehensive match statistics and live text commentary, capturing team, player and match data. Users can download and use the app using the free wi-fi service, that will be available at the ground for local audiences by the tournament organizer.
James Kim, a managing director at Accenture who serves as the company’s digital lead within its Communications, Media & Technology operating group in Asia-Pacific, said, “It’s an exciting time to be involved in sport, and the Sixes and the Blitz are two highly entertaining tournaments perfectly aligned for delivering digital experiences. Sport is unpredictable and continues to evolve, much like the expectations of Cricket fans, so it’s important to constantly innovate to provide fans with the best experience possible by bringing them all of the action in the most exciting way.”
Finn Bradshaw, head of digital at Cricket Australia, said, “Our award-winning digital products have transformed the way Australian fans engage with cricket. We’re proud to be able to assist other cricket boards in growing the size and passion of their fan base with world-class digital experiences.”
Sourced from Businesswire
