Global TV sports producer and distributor Sunset+Vine, who have been awarded the distribution rights for Hong Kong Sixes and HK T20 Blitz, have signed agreements with major broadcasters across the globe to bring live coverage of the events to a global audiences.
BT Sport in the United Kingdom, Neo Sports & D Sport in India, Pakistan and Sri Lanka, Fox Sports in Australia, Fox Sports Asia and Sky New Zealand, among others are some of the big broadcaster names, who will now provide live coverage of the tournaments to their subscribers.
Also signed up is the online platform Unilad Sports, keeping in line with the initiative to produce more content and distribute it digitally across online platforms which includes providing live coverage of the events on Cricket Hong Kong’s YouTube & Facebook channels.
CHK broadcast consultant Gary Burchett hailed Sunset+Vine for signing up 21 partners in just over three weeks.
“We have a live audience reach of 180 million but we’re not going to get that many eyeballs,” said Burchett. “The 2017 Blitz received 12 million views and we would like to think that with this established event we can comfortably eclipse what we did in the Blitz.
“That was five days of content while the Sixes is two days of cricket. The last time the Sixes was on, in 2012, live streaming was not really a concept. In many instances this is a real test for us, it is the foundation and a blueprint for how cricket can be enjoyed around the world.
“Cricket Hong Kong’s aim is very clear in that it wants to take the Sixes to all corners of the world, and that’s what we are trying to do.”